As we bid farewell to American actor Burt Reynolds (1936-2018), let’s look back to his ads for Elizabeth Taylor’s perfume White Diamonds…and some of his other scent-related moments.
White Diamonds was released in 1991 and was a best-selling celebrity fragrance long before every pop star and her sister jumped on the celeb-scent bandwagon. Taylor and Reynolds had already been friends for a long time (he reportedly advised her on negotiating her $1 million salary for Cleopatra), and he was featured in television and print ads for White Diamonds in 1998. Kenny Rogers also did the honors in his own set of White Diamonds ads.
(These appearances obviously pre-dated Brad Pitt’s bizarre 2012 campaign for Chanel no. 5, which was hailed as a groundbreaking move—a male star as the face of a top-selling feminine fragrance. Apparently we’d already forgotten about the Men of White Diamonds.)