Flipping through the Sunday New York Times, I came across a short profile of Marie-Lise Jonak and Baptiste Bouygues, the mother-and-son team behind the new perfume brand Ormaie. The full article is available online, as “Brand to Know: A Line of All-Natural Perfumes, Made by a Mother and Son.”

For me, the packaging is the most interesting aspect of Ormaie’s story—see the photo above! The bottles and labels are classic French elegance, while the beechwood tops are fun nods to the work of Ettore Sottsass and other postmodern designers.

However, the Times (especially in the print version) focused on topic of all-natural perfumery…

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