I’m looking forward to trying English Oak & Recurrant and English Oak Hazelnut, two new fragrances from Jo Malone. In the meantime, I’m thinking about their visuals.
According to perfume Yann Vasnier, “the idea of the forrest [sic] and English oak” was a starting point that Jo Malone wanted to explore. The brand’s Vice President of Global Fragrance Devleopment Celine Roux explains, “The inspiration started with the English oak tree. A powerful and noble symbol, which lies deep in the heart of the English woodland. A place of mystery and enchantment, where legends take root and imagination takes flight. And nowhere better captures this magic and mystery quite like Sherwood Forest in Nottinghamshire, famous for its tales of wandering knights and outlaws – and Robin Hood, of course!”
I’m seeing an additional source of inspiration for the promotional imagery: the story of the Cottingley Fairies, which happens to be celebrating its centennial this year…