Theirs or MINE? A Case of Strange Lookalikes

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Today a brand called MINE Perfume Lab liked one of my photos on Instagram. Since their name was new to me, I automatically clicked over to their profile and glanced at their photos. And then glanced again.

Something looked more than a little familiar.

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Yes, that’s what I thought, too.

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MINE seems to be an Italian brand, since all their text is in Italian, and unfortunately I can’t read it. But the visuals speak for themselves, no? Take a look at these bottle profiles and the label designs.

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Le Labo

The French [edited: New York-based!] company Le Labo made a name for itself more than a decade ago with its industrial-chic aesthetic and its process of blending and bottling fragrances on site, at the time of purchase.

You can read my account of a visit to New York’s first Le Labo boutique (written in 2008) here.

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Yours or MINE?

Looks like Le Labo’s distinctive style has become “influential.”

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It’s not just the perfume atomizers, either. Here are perfume oils in matching amber dropper bottles. And I’m sure you’ve caught the similar title + number format of the perfume names.

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Two fig-scented candles, packaged in similar faux-crushed metal cans with personalized labels. Guess who did it first?

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Oh, but wait! MINE Perfume Lab photographed some of their sketches and notes on a drawing table, so all is well, right? They came up with these packaging designs and the customized concept on their own, and the similarities are pure coincidence?

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No, I don’t think so, either.

Photos via Le Labo’s website and MINE Perfume Lab’s Instagram feed.





    • I posted this in a FB perfume group and someone (I don’t know her) said, well, the important thing is how these fragrances smell! But I completely disagree. I wouldn’t even try this line, just on principle.


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