In a continuing effort to stay up-to-date, despite the risk of embarrassing myself, I’ve just created a TikTok account.
This development comes just a few short weeks after I publicly mocked a WWD article announcing the rise of perfume-related posts on TikTok. It included the quote, “A huge amount of creativity has gone into talking about how products make you feel, rather than the products themselves.” Hm. Haven’t we all been writing and talking about the way perfume makes us feel…for a very long time? in every conceivable type of media? Maybe they meant that this approach is new to TikTok, rather than an overall innovation in thought and practice. I hope so.
In any case, you can find me over there @perfumeprofessor. You’ll never see me dancing. You probably won’t even hear me speaking. Most likely I’ll just be posting videos of bottles or sample vials of my “scent of the day” or other fragrances that are on my mind, with short captions and music to accompany them. Maybe I’ll even let you know how some of these fragrances make me feel (ahem). If this plan interests you, I’ll see you there soon!
UPDATE, October 2021: I lost interest in TikTok in a week or two. I’m just not the kind of person who enjoys playing to the camera; I prefer writing. I value research over “hot takes.” And every time I tried to watch other people’s videos, even ones about perfume, I felt as though I were on the brink of a seizure. TikTok just doesn’t suit my temperament or my attention span. I did learn, however, that someone with the handle “Professor Perfume” is a big perfume influencer on TikTok and perhaps beyond. She is not me; I am not her. I’ll leave my existing profile up as a placeholder, but otherwise, you’ll just have to come here or head over to Instagram to find me!