The Art of Perfume Advertising: Bourjois Mais Oui (1971)


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Bourjois is remembered today primarily as the brand behind affordable but high-quality fragrances like best-selling Evening in Paris (Soir de Paris), launched in 1928. Another pre-war release was Mais Oui (launched in 1938, no longer in production). Mais Oui’s bottle featured a flirtatious fan-shaped cap and a twist of two-sided, pink-and-blue ribbon.

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Year in Review: My Top-Read Posts of 2019

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Another year gone by! I didn’t blog as often as I would have liked during 2019 — there were some gaps in my posting schedule when I was busy with other “extracurricular” activities like preparing for my Brooklyn Brainery classes or was just tired from some extra-busy spells at work — but I did what I could, and I enjoyed it, and I thank you all for reading along!

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Passing Fancies ~ December 2019


I haven’t written anything over the past couple weeks, due to the gloomy weather, fatigue from a lingering sinus infection, and sadness over Gaia’s passing. So I’ll ease back into things with this monthly round-up. Feel free to share your own doings in the comments!

Reading: Debbie Harry’s memoir, Face It. Louisa May Alcott’s Little Women (for the first time in…a long time!).

Audio: Annie Lennox, A Christmas Cornucopia

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Gaia, “The Non-Blonde”: 5 Scented Memories


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I recently received an unexpected text from a friend, the kind of message that makes you stop and shut your eyes just for a second and then read it again more slowly, hoping you misunderstood it at first glance. But no…it was the very saddest kind of news. Our friend Gaia had passed away very suddenly, at the age of 49.

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Passing Fancies ~ November 2019



Reading: Just started Midnight in the Garden of Good and Evil, because I’ve never read it and I’m preparing for a trip to Savannah.

Audio: I recently watched a documentary about the Laurel Canyon sound of the mid-60s. It was a mediocre sort of film, but now I’m listening to various bands from that era and remembering how much I love The Byrds.

Video: Waiting for The Irishman to come to Netflix…

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