The Art of Perfume Advertising: Myrurgia and Tamara de Lempicka

Sometimes an advertisement is all we can know of a discontinued perfume. This is the case (for me, at least) for Natural de Myrurgia, a fragrance released by the Spanish house Myrurgia in 1982.

Myrurgia is best known for its classic Maja, still available worldwide, but all I’ve been able to learn about Natural comes from a page on the Fragrantica database, which describes Natural as a floral-chypre composition of sandalwood, patchouli, musk, violet, jasmine, pink peony, bergamot, and rose. The page also includes an ad for Natural de Myrurgia. The photo is too small and too low-resolution for me to read its text, but its imagery is clear enough…

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What to Wear? Perfumes for the Met’s “Heavenly Bodies” Show


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Left: Reliquary cross, Italian, 14th century, The Metropolitan Museum of Art, Gift of J. Pierpoint Morgan, 1917 (17.190.497) Right: Gilet, Karl Lagerfeld for Chanel, Fall 2008–09, digital composite scan by Katerina Jebb

This week, the exhibition “Heavenly Bodies: Fashion and the Catholic Imagination” opens at the Metropolitan Museum of Art. The preview images are sumptuous, to say the least.

And, as usual, I can’t help making a few perfume connections. Here’s a list of fragrances that would be work well as olfactory companions for a Catholic-themed outing to “Heavenly Bodies.” (I’ve paired some of them with garments in the show and works elsewhere in the Met.)

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