Pandemic Perfume Diaries (Week 2)

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Greetings from my chamber of self-isolation! I did venture out to the pharmacy earlier in the week, and I may be plotting a bakery run soon. Otherwise, I’m staying home and trying to get some work done while avoiding too many news updates.

At least I’ve smelled pretty darn good over the past fortnight, thanks to another handful of office-inappropriate perfumes. Here’s the latest round-up:

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Pandemic Perfume Diaries (Week 1)

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Greetings, fragrant friends! I hope you’re all staying safe and staying home during this unprecedented situation.

I miss my friends, and my workplace, and my subway rides on the 2/3 train when I make my “to do” lists, and cocktails at local bars, and visits to perfume stores, and I’m as scared as everyone else about the coronavirus itself and this pandemic’s effect on the economy (not to mention our collective mental health)…but there must be a few silver linings to this giant cloud, right?

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The Art of Perfume Advertising: Jo Malone Lavenderland (2020)

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Jo Malone’s limited edition collection for Spring 2020 is Lavenderland, a trio of fragrances that evoke “an enchanted world of violet visions, where English lavender meanders in purple pathways across the countryside.”

As usual, the visuals for this launch are beautifully styled and photographed…

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The Wearin’ o’ the Green: Two Vintage Ads for Coty Emeraude

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In honor of St. Patrick’s Day and “the Emerald Isle,” here’s a 1949 advertisement for Coty’s Emeraude — French for “emerald.”

Emeraude was released in 1921. It’s an “oriental” composition of orange, bergamot, tarragon, jasmine, ylang ylang, rose, rosewood, amber, sandalwood, patchouli, opoponax, benzoin, and vanilla; it has frequently been compared to Guerlain Shalimar, released four years later.

This illustration by René Jeandot represents Emeraude as a siren-like woman wearing a one-shouldered deep green gown, a bottle of perfume held lightly between her fingertips as she turns her face to the wind…

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