28 Thursday Mar 2019
Posted in Advertising and Scent, Art and Scent
Fragrance aficionados don’t pay much attention to Elizabeth Arden’s fragrance line these days, and I can’t really blame them (us)—the brand’s perfumes, and even their marketing, aren’t too memorable…
11 Monday Mar 2019
Posted in Advertising and Scent
One of the major mainstream fragrance releases for autumn 2013 was Estée Lauder’s Modern Muse, with the tagline “Be An Inspiration” and an advertising campaign featuring the model Arizona Muse.
In the initial advertising for this fragrance, Muse (the person, with the perfume!) made an appearance at the Solomon R. Guggenheim Museum in New York.
In the print ads, including the one above, she poses inside the Guggenheim, which is immediately identifiable by its spiral ramp and its circular skylight…
