The Art of Perfume Ads: Coming soon…

coty muse.jpg

Art and perfume are two of my longtime passions, and I love exploring the points where they meet. Over the coming weeks and months, I’ll be posting a series of observations about perfume advertising’s coy and clever relationship with art history.

This image, a magazine ad for Coty’s fragrance Muse (1946), was created by illustrator Carl “Eric” Erickson. Who knows what this muse is whispering into that stylish woman’s ear in a room overlooking the Place Vendôme?

One vintage ad for Muse reads,

The Greeks had a word for it…Muse. To the Muses…Goddesses of the arts, man has always turned for inspiration. With their aid he has transformed dreams into works of art. To make your own dreams a reality, Coty has created Muse… (via Cleopatra’s Boudoir)

Art itself has often served as a muse for perfume advertising. Stay tuned, and I’ll show you what I mean…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s