In honor of June—the month of roses—and as a birthday card to myself, here’s a vintage advertisement for Caron’s La Fête des Roses!
This is the cover of a promotional booklet issued by Paul Poiret’s Les Parfums de Rosine in 1923, as scanned and uploaded by Diktat. I thought late June would be the perfect time to share it.
I’ve never seen this booklet in person, but I can imagine how vibrant its seven roses and their leaves must have been when first printed.
Sometimes an advertisement is all we can know of a discontinued perfume. This is the case (for me, at least) for Natural de Myrurgia, a fragrance released by the Spanish house Myrurgia in 1982.
Myrurgia is best known for its classic Maja, still available worldwide, but all I’ve been able to learn about Natural comes from a page on the Fragrantica database, which describes Natural as a floral-chypre composition of sandalwood, patchouli, musk, violet, jasmine, pink peony, bergamot, and rose. The page also includes an ad for Natural de Myrurgia. The photo is too small and too low-resolution for me to read its text, but its imagery is clear enough…
Are you doing any Christmas shopping this week? Have you trimmed the tree? We’re keeping things relatively simple this year, but I’m enjoying the preparations.
In the spirit of opened gifts and fulfilled wishes, here is a Christmas advertisement for Bourjois Evening in Paris, dated 1961. The “dreams come true” in this ad are assorted Evening in Paris gift sets. (I own a vintage bottle of Evening in Paris, mostly likely dating to the 1960s, and I love it…)
Agent Provocateur has released a few good fragrances over the past decade or so, although its most recent release (Fatale) was very disappointing. I like the original Agent Provocateur scent, and Maitresse; I know that L’Agent also has some fans. I don’t think the collection is very heavily advertised in the United States, however, because I don’t remember seeing this advertisement when L’Agent was launched in 2011.
It’s a surprisingly stark and gloomy-looking ad for a women’s perfume. There’s a bit of cleavage, but nowhere near as much as we see in other perfume ads from L’Agent Provocateur (it’s a lingerie company, after all!)—and the chess board gives the image a cerebral twist…