Category Archives: Advertising and Scent

International Dog Day (with Ralph Lauren)

26 Wednesday Aug 2020

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August 26 is International Dog Day, so they say. I’m much more of a cat person than a dog person, as you’ve probably gathered at some point, but I do love this old advertisement for Ralph Lauren’s Lauren. I don’t know whether the model is supposed to be waiting for a polo match to start, or just daydreaming, or what, but her dog is definitely keeping her company in the way that only a good pet can.

(Another reason this ad made me smile: I wore Lauren in my teens and I remember how beautiful it was.)

Wishing you a peaceful day with your own furry friends.

The Art of Perfume Advertising: Elizabeth Arden Blue Grass

17 Monday Aug 2020

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Vogue, May 1, 1941

I posted a 1960s advertisement for Elizabeth Arden Blue Grass fragrance (1934) a few weeks ago, when I was looking for a visual that evoked cool, grassy scents for summer. In that search, I found the ad above, which ran in several major women’s magazines in 1941.

It would be an understatement to say I was puzzled…

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June Birthday

26 Friday Jun 2020

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Caron Fete des Roses

Today is my birthday. It will be different from my (many) past birthdays, but my wishes are the same as always — health and happiness, not just for myself but for my loved ones too. And, as usual, I’ll be wearing a rose perfume of some kind!

I hope your day will be full of beauty, whatever you’re currently doing.

An Anniversary Note

12 Tuesday May 2020

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Caron 1969

actual footage of our wedding day lol

Today my husband and I celebrated our 13th wedding anniversary. We both took the afternoon off from our work-from-home schedules and enjoyed a leisurely walk around our neighborhood and a local park (the sun was out!), take-out dinner and dessert from a local Italian restaurant, an exchange of small gifts related to the traditional anniversary motif for this year, and the conclusion to a mystery we’ve been watching on Netflix.

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Pandemic Perfume Diaries (Week 1)

21 Saturday Mar 2020

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Lundborg.jpg

Greetings, fragrant friends! I hope you’re all staying safe and staying home during this unprecedented situation.

I miss my friends, and my workplace, and my subway rides on the 2/3 train when I make my “to do” lists, and cocktails at local bars, and visits to perfume stores, and I’m as scared as everyone else about the coronavirus itself and this pandemic’s effect on the economy (not to mention our collective mental health)…but there must be a few silver linings to this giant cloud, right?

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The Art of Perfume Advertising: Jo Malone Lavenderland (2020)

18 Wednesday Mar 2020

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Lavenderland 1.png

Jo Malone’s limited edition collection for Spring 2020 is Lavenderland, a trio of fragrances that evoke “an enchanted world of violet visions, where English lavender meanders in purple pathways across the countryside.”

As usual, the visuals for this launch are beautifully styled and photographed…

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The Wearin’ o’ the Green: Two Vintage Ads for Coty Emeraude

16 Monday Mar 2020

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Coty Emeraude 1949.jpg

In honor of St. Patrick’s Day and “the Emerald Isle,” here’s a 1949 advertisement for Coty’s Emeraude — French for “emerald.”

Emeraude was released in 1921. It’s an “oriental” composition of orange, bergamot, tarragon, jasmine, ylang ylang, rose, rosewood, amber, sandalwood, patchouli, opoponax, benzoin, and vanilla; it has frequently been compared to Guerlain Shalimar, released four years later.

This illustration by René Jeandot represents Emeraude as a siren-like woman wearing a one-shouldered deep green gown, a bottle of perfume held lightly between her fingertips as she turns her face to the wind…

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The Art of Perfume Advertising: Bourjois Mais Oui (1971)

06 Monday Jan 2020

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Boirjois Mais Oui.jpg

Bourjois is remembered today primarily as the brand behind affordable but high-quality fragrances like best-selling Evening in Paris (Soir de Paris), launched in 1928. Another pre-war release was Mais Oui (launched in 1938, no longer in production). Mais Oui’s bottle featured a flirtatious fan-shaped cap and a twist of two-sided, pink-and-blue ribbon.

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