Year in Review: My Top-Read Posts of 2020

Woman at Desk with Typewriter (circa 1900) via © CORBIS

I meant to post more often than I did in 2020…but it was an unusual year in which the best-laid plans were overturned, so I hope you’ll forgive me. Even so, it was an active year here: this blog saw twice as many visits in 2020 as it did in 2019. Warm thanks to everyone who read, commented, and shared my thoughts on perfume, etc.!

Here are my five most-read (or most-viewed, at least) posts from 2020. (Two of them were actually written earlier but continued to attract hits.)

In some cases, I can tell exactly why a certain post received sustained attention. In others, I have no idea. Let’s take a look:

Iman and Bowie

Vanity: Iman’s Favorite Perfume

I wrote this post about Iman’s preferences in perfume and home fragrance in July 2018, just after the exhibition David Bowie is closed at the Brooklyn Museum. I posted the link to Twitter on Iman’s birthday in July 2020, tweeting at Iman herself…and SHE RETWEETED IT. That moment was a high point in my internet life. Thank you, Iman.

An ad for the canceled Acampora Melanin fragrance

On Another Note: Perfume’s True Colors in 2020

Last summer I briefly pondered the issue of equity and inclusion in Western perfumery. I wasn’t the only one to do so, but since most of the debate surrounding the disastrous announcement and subsequent cancelation of Bruno Acampora’s fragrance Melanin took place on Instagram Stories and has since vanished (and Fragrantica scrubbed its original post about this launch), my remarks here still attract curious eyes.

That’s the problem with the evanescent and non-searchable “blogging” that takes place on social media; it has a very short life-span, and things can be quickly forgotten.

Pandemic Perfume Diaries (Week 19)

Why was this post more popular than any of my nineteen other weekly Pandemic Perfume Diaries posts? Well, it was my most mainstream round-up, so something on this list (Angel Muse? Versace Bright Crystal?!) still must be coming up in searches. I can’t figure this one out.

Perfume Review: Anna Sui Fantasia Mermaid

A repeat winner! I wrote this post (directing the reader to my review on Now Smell This) in March 2019. I’m guessing Mermaid still hasn’t garnered many searchable reviews other than mine. (Again, the problem with so much perfume commentary shifting over to 24-hour posts on social media.) Too bad…it’s a fun scent.

The Art of Perfume Advertising: Elizabeth Arden Bluegrass

I’m glad this post garnered some attention, because it was one of my favorites of the year: a look at a very unexpected art historical quotation in an old Elizabeth Arden perfume ad. I’m not sure who’s looking at it: Vintage perfume collectors? Cosmetics/fragrance marketing students rushing to finish assignments about advertising? People looking for Fuseli parodies? I’ll never know.

And now it’s almost 2021. Any requests for topics you’d like me to tackle in the coming year? I can’t promise, but I’ll do my best!

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