In honor of June—the month of roses—and as a birthday card to myself, here’s a vintage advertisement for Caron’s La Fête des Roses!
This fragrance was created by perfumer Ernst Daltroff and was released by Caron in 1936. It’s no longer in production, but I bet it was beautiful. It certainly inspired some dreamy visuals from Caron. This ad, with its Flora-like figure, is my favorite. It dates to 1949.
And, because I can’t resist this bit of NYC retail history:
It’s a photograph of a 1950 window display at Bonwit Teller (one of the late, great department stores of Fifth Avenue), featuring La Fête des Roses’ gilded, gridded bottle accompanied by a vase of roses, scattered rose petals, and a backdrop of a stylish couple.
I’ll be wearing one of my favorite rose perfumes today—I’m not sure yet which one it will be.
I hope your day is fragrant and festive, too!
First image: via H-Prints. Second image: Dan Arje; Virginia Roehl. Bonwit Teller Display Featuring the Fragrance “La Fete Des Roses” by Caron. 1950. Dan Arje papers. New School Archives and Special Collections Digital Archive. Web. 25 Jun 2018.
That ad is beautiful. And happy birthday!
Happy late birthday!
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Thank you!! It was a fun one!