“Discover JOY by Dior. Finally, joy is captured in a fragrance marked by enveloping softness and energy, all at once. An ode to pleasure, to life.” (via Dior website)

I smelled this fragrance in Sephora and couldn’t be bothered to request a sample. I don’t even think we’ve reviewed it on Now Smell This; apparently, none of the blog’s four  writers could be bothered. That gives you a pretty good idea of the fragrance’s “energy.”

However, the print ads for Joy, featuring Jennifer Lawrence, have brought me back for a second look. Here’s Ms. Lawrence, damp hair pushed back and neck glistening with drops of water, emerging from some aquamarine ripples (a swimming pool? tropical sea?).

She could be a contemporary interpretation of the goddess Aphrodite, born from the ocean. She could be an evocation of an mermaid—oh, the whole seemingly never-ending mermaid trend!

Or she could be styled and photographed to evoke an older set of images of another celebrity…

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