“Freetrapper is our most modern masculine scent, but its origins are early America.”
Freetrapper is a fragrance from the NYC-based niche perfume house of D.S. & Durga, whose website goes on to explain,
“Beaver trappers were the cowboys of early America. Renegade mountaineers of the Jacksonian era who cut trails through the wild in search of beaver pelts — prized by hatters, doctors, and perfumers. Dark cedar, snake root, synthetic beaver castor, and wild bergamot.”
So far, so good. Frontiers…settlement…hunting…goods and trade. Earthy, animalic smells. I get it.
But there’s more to read, plus this ad that’s been appearing in my social media feeds lately: